Parque Arauco SA, one of the largest developers and manager of multi-format commercial real estate in Latin America, partners with Chainels to incorporate new and innovative digital channels.

In a fairly traditional market, Parque Arauco is bold enough to adapt to changes and implement new disruptive technology to strengthen its operations and create strong, sustainable, attractive communities that involve all the brands and everyone that works for and with the shopping centre.

To set an example, the Larcomar shopping centre in Peru with nearly 130 tenants, located along the cliff offering spectacular views of the Pacific ocean, has launched Chainels’ full-service tenant engagement platform, called ‘Parque Arauco Conecta’.

Through this user-friendly digital platform (mobile apps and web), all staff, tenants, occupiers and other stakeholders such as service providers and third parties are able to use a secure and real-time exchange of information, optimising communication and workflows. ‘Parque Arauco Conecta’ presents an important opportunity to improve operational efficiency, improve customer experience and accelerate growth in the evolving retail environment.

“Parque Arauco seeks the best possible service and brand experience for all their clients, to improve overall visitor satisfaction. By being more efficient in the coordination between the centre and its stores, Parque Arauco invests in adding value by focussing on continuous dialogue, as well as a cooperative, collaborative relationship.” Parque Arauco.

“We’re extremely proud and excited to work together with everyone at Parque Arauco. Taking into account the time difference and cultural differences, we found mutual respect, understanding and trust to remotely roll-out our solution. It’s great to see Parque Arauco, being proactive in the way they deal with the implementation of our game-changing tech to support their strategies and focus on the end-user, especially now in response to the (COVID-19) crisis. We very much look forward to a long-term collaboration.” Bart Kögeler, Chainels.

About Parque Arauco
Parque Arauco SA is one of the largest developers and managers of multi-format commercial real estate, with more than 1,000,000 square meters of leasable area. Its high-quality mixed-use asset portfolio includes 29 shopping centres schemes in Chile, 20 in Peru and 4 in Colombia, amongst other regional, neighbourhood, outlet malls and strip centres.

Read this article in Spanish here.